Have you ever found yourself wondering, “Why can I make money, but I can’t seem to keep it?” Or maybe you’ve been working hard for years, doing everything “right,” but wealth still feels just out of reach. If so, you’re not alone—and it’s not your fault.
What most people don’t realize is that our relationship with money is deeply emotional. It’s not just about how much you earn or save—it’s about what you believe at a subconscious level. And those beliefs – they were formed long before you had any say in the matter.
The way you relate to money today—how you spend it, save it, fear it or avoid it—most of that was programmed into you between the ages of zero and seven. That’s because during those early years, your brain is like a sponge. It absorbs everything without filtering or questioning. The analytical part of the brain isn’t fully developed yet, so you accept everything you see, hear and feel as truth.
If you grew up in a household where money was tight, where bills were always a source of stress or where you heard things like:
“We can’t afford that.”
“Money is the root of all evil.”
“You have to work hard for every dollar.”
…those statements didn’t just go in one ear and out the other. They became part of your subconscious programming. They formed the foundation of your beliefs about money—whether you realized it or not. And here’s the thing: because this programming is subconscious, you’re often not even aware it’s running your life.
I remember when I first started working with my life coach and we talked about limiting beliefs. I honestly didn’t think I had any when it came to money. I never grew up feeling poor. I didn’t feel like I had lived in lack. I had always been pretty good at making money. But even then… something wasn’t working.
I could manifest money. That part wasn’t the problem. But I couldn’t keep it. No matter how much I made, I’d spend it. I’d pay off my credit cards, and then I’d max them out again. I’d buy things I didn’t need. I’d feel this weird pressure to spend or get rid of money as soon as it came in. It was frustrating and I didn’t understand why I couldn’t seem to break the cycle.
The Moment Everything Clicked
Then one day, everything changed—and it happened in the most unexpected way.
I was sitting at home watching a popular daytime talk show. The host was someone I used to love, but this time, something felt different. She was promoting her makeup line, her magazine, her books, her cookware line… and I found myself getting annoyed.
I remember thinking, “This woman is so greedy. How much more does she need? Why does she need her name on everything?” I felt irritated. I even thought about changing the channel.
That’s when it hit me.
That was my limiting belief.
Somewhere deep inside, I had developed the belief that people who had too much money—or too many income streams—were greedy. That having “more than enough” made you selfish. And if I believed that, why would I ever let myself become someone like that?
My subconscious mind was doing exactly what it thought was best: protecting me from becoming what I judged. I would make money, but I couldn’t hold onto it. I would sabotage it—without even realizing it.
And the moment I saw it clearly, everything changed.
Rewriting the Story—One Thought at a Time
Once I realized that belief was living in me, I knew I had to change it. And not just intellectually—I had to rewrite it at a heart and soul level.
I started doing the deep work. Journaling. Meditations. Inner child healing. But one of the most powerful tools I used was a new affirmation that felt like truth to my soul:
“The more money I receive, the more people I can help.”
I said it over and over again until it started to stick. Until it felt safe to have more. Until it felt good to receive and hold wealth.
And let me be honest with you—this is not easy work. It takes courage to look at your beliefs and be willing to challenge them. It takes patience to go inward and sit with uncomfortable truths. But the freedom you’ll find on the other side? It’s worth every single moment.
You might be surprised by what shows up when you start doing this work.
Maybe you’ll notice you feel uncomfortable around wealthy people. Maybe you feel judgmental when you see someone who has a luxurious lifestyle. Or maybe you tell yourself, “I just want enough to get by,” because having more than enough feels scary, greedy or unnecessary.
But here’s the truth: money isn’t good or bad. It’s neutral. It only amplifies who you already are. If you’re kind, generous and heart-led now—you’ll be even more of that with money.
We need more good people with wealth. People who will invest in their communities, take care of their families, give back and break generational cycles. That’s you. But you’ve got to give yourself permission to be that person.
If You Don’t Heal the Belief, You’ll Keep Living the Pattern
The subconscious mind is powerful. It runs about 95% of your daily thoughts and actions. So if you’ve got an unhealed money story running in the background, it’s going to keep showing up in your life.
You might:
- Procrastinate on sending invoices.
- Undervalue your work or undercharge.
- Sabotage financial opportunities.
- Feel uncomfortable receiving more than others.
- Or make money and lose it just as fast.
And then you blame yourself. You wonder, “What’s wrong with me?” But the truth is, there’s nothing wrong with you. You’ve just got an old program running—and once you see it, you can rewrite it.
This isn’t about greed or chasing wealth for the sake of it. It’s about healing your relationship with abundance so you can experience peace, stability and purpose.
You deserve to have more than enough. Not just to survive—but to thrive. To feel safe. To feel secure. To be in a position where you can give without draining yourself.
Let me say this clearly: You can be wealthy and spiritual. You can be rich and generous. You can have multiple income streams and still be humble, kind and grounded.
Money is just a tool. It doesn’t define you—it simply expands who you already are.
Start With This: Awareness and Intention
If you’re ready to start shifting your money story, begin here:
Get curious.
Ask yourself: “What do I believe about money?” Write it out. Look for patterns or repeating phrases from childhood.
Observe your reactions.
What emotions come up when you see people with wealth? Is it envy, judgment, inspiration, discomfort?
Create a new belief.
Choose one that empowers you. For me, it was: “The more money I receive, the more people I can help.”
Repeat it daily.
Say it out loud, write it down, feel it in your body. Let it become your new normal.
Take aligned action.
Whether it’s setting a budget, increasing your prices or simply allowing yourself to receive—do something small that reflects your new belief.
This is your journey, and it won’t look like anyone else’s. But I promise you—once you start to see and shift your limiting beliefs around money, your entire life will begin to change.
I’m living proof of that.
I still do the work every day. I still check in with myself. But now, I do it from a place of love and compassion. Not fear. And that has made all the difference.
So, tell me… what do you believe about money? And are you ready to believe something better?
