Entrepreneurship was never meant to be a frantic race. Whoever came up with this idea of hustling harder, chasing the bag or grinding until you’re completely burnt out got it all wrong. In fact, hustle is often the result of desperation; a reaction to fear, scarcity or trying to force something before it’s ready. For us soul-led women
Hustle culture teaches a specific path to success: constant grind, endless pursuit of more, hyper-focus on outcomes, and ideas that we must work ourselves into exhaustion to be valued and feel successful. Hustle culture is a collection of expectations of overwork, productivity, effort, and success which are informed by exploitative capitalism, patriarchal hierarchies, ableism, and white supremacy.
As a first-generation Jamaican American growing up in a non-diverse community, I often struggled with my identity and my confidence. I constantly asked myself: Who am I to step into a space with confidence and not compromise who I am at the core?
As a young child growing up in a Jamaican household, I wanted to embrace my roots. But the world around me often sent a different message.
Whether it’s because you’re an entrepreneur building your own business or someone who works remotely for a company, working from home (WFH) has become the new normal for many people, bringing both benefits and challenges. Some individuals thrive in a fully remote setup, enjoying the freedom and flexibility that comes with working from the comfort of their home.
This world glorifies phrases like “I’ll sleep when I’m dead.” Hustle culture preaches that success comes from sacrificing everything—your time, your energy, your well-being—for the grind. Everywhere you look, people are chasing riches, fame, and generational wealth as if they’re the ultimate solution to every problem. Money fixes everything, right?
We live in a world where doing more, getting more and being more is somehow correlated with staying relevant. The pressure to chase profits, beat competition, and seize every opportunity can be overwhelming. The world often says, “Do whatever it takes.” But what if doing whatever it takes means compromising your values? What if the cost of “success” is your peace, your purpose, or your integrity?